The quantity is 143 million. That’s what number of guests got here to the state in 2025 in accordance with the estimates from Go to Florida. The Sunshine State bucked the nationwide development of declining tourism.
“It’s one other record-breaking yr for tourism within the state,” stated Gov. DeSantis’ workplace.
Within the final quarter of 2025, Go to Florida stated 33.5 million guests traveled to the state, making it the very best fourth-quarter visitation on document.
Which vacationers visited the state essentially the most?
Preliminary estimates present that home vacationers accounted for 91.5 p.c of all guests in 2025, with 131.1 million People touring to Florida.
Abroad visitation reached 9.3 million, whereas Canadian visitation totaled 2.9 million, in step with historic traits by which Canadian journey accounts for about 2% of whole visitation.
The state of Florida additionally noticed continued progress from key worldwide markets, with sturdy will increase from Latin American international locations resembling Brazil and Argentina, in addition to European markets together with the UK, France, Spain, Italy, and the Netherlands.
Brazil is now the second-largest worldwide supply of holiday makers to the state. Go to Florida stays targeted on increasing worldwide visitation by strategic advertising efforts.
Different tourism highlights embrace:
Preliminary estimates point out that 33.5 million whole guests (in-person journeys) traveled to Florida within the fourth quarter (This fall) of 2025, a +0.6% enhance from This fall 2024 and a document excessive for a fourth quarter.
In This fall 2025, Home visitation is estimated at 30.31 million, and worldwide visitation is estimated at 3.2 million.
Home guests accounted for 90.5% of whole guests, whereas worldwide guests accounted for 9.5%.
Complete enplanements at 19 Florida airports totaled 27.4 million in This fall 2025, up by +2.8% from This fall 2024.
Calendar 12 months 2025
Preliminary estimates point out that 143.3 million whole guests (in person-trips) traveled to Florida in calendar yr (CY) 2025, a +0.2% enhance from CY 2024.
Home visitation accounted for 91.5% of whole visitation in 2025, up barely from 91.4% the earlier yr, whereas abroad visitation accounted for six.5% and Canadian visitation accounted for two.0%, according to historic visitation data.
Home visitation is estimated at 131.1 million in 2025, a rise of +0.3% from 2024. Abroad visitation is estimated at 9.3 million, whereas Canadian visitation is estimated at 2.9 million.
Florida noticed progress throughout all the highest 5 abroad origin international locations yr over yr. Brazil grew 10.4% from 2024, Argentina grew 17.8%, and Spain entered the highest 10 origin international locations with 10.4% progress in guests.
Preliminary estimates point out an air/non-air break up for home guests of 35.8% / 64.2% in 2025, with a smaller share touring to Florida by air than in 2024.
